Analyze, Plan and Execute: Creating an effective SEO & Content Marketing Plan

Ryan Erwin

Google tag manager
Analytics
Https/ssl and force it
Robots file
Tinypng
WP cache
Marathon, not a sprint
TRAIN search engines and plugins to behave as desired
Schedule regular updates (crawl rate)
Mouse recording
Hotjar mentioned again
Analyze, plan, rinse, repeat

Consider monthly contracts with clients (security, maintenance, etc.)