Analyze, Plan and Execute: Creating an effective SEO & Content Marketing Plan

Ryan Erwin

Google tag manager
Analytics
Https/ssl and force it
Robots file
Tinypng
WP cache
Marathon, not a sprint
TRAIN search engines and plugins to behave as desired
Schedule regular updates (crawl rate)
Mouse recording
Hotjar mentioned again
Analyze, plan, rinse, repeat

Consider monthly contracts with clients (security, maintenance, etc.)

By Sharon

Hello there! I'm a web developer in Louisville, Kentucky. I started on this career path by purchasing an O’Reilly PHP book from Barnes & Noble in 1999. Since then, my desire to learn as much as I can about web site building and server maintenance has grown. I love technology and what it can do to simplify our lives and make it more interesting all at the same time. Seeing a creative design come to life and bringing it into the web world is my favorite puzzle to solve. My server experience is based around launching WordPress-friendly servers — Linux (Ubuntu and Centos flavors), Apache, MySQL, and PHP. I have worked with various modules, extensions, installs such as ImageMagick, LetsEncrypt, Sass, LESS, and the Homebrew family of extension. My main love has been with PHP, and my CMS of choice has been WordPress since its inception in 2003. I find it flexible, secure, easy to design around, and so customizable. My strengths are in developing from-scratch plugins and themes for the WordPress CMS with a strong background in PHP and MySQL development.

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